The Pillars of Elevate
Success in car sales, much like climbing a mountain, isn’t achieved in one leap—it’s built step by step, deal by deal.
A Chairman’s Club winner knows it’s not just about today’s sale, but about nurturing relationships, refining their approach, and continuously improving. Every effort contributes to long-term success. Project Elevate follows this exact principle.
As AutoCanada’s roadmap, Project Elevate charts our course for growth, operational excellence, and shared success. At its core, Elevate is built on three pillars—guiding our progress to ensure every move we make drives meaningful impact and long-term success.
Grow the Gross
In new and meaningful ways
We’re not just chasing growth; we’re pursuing smarter, more enduring and strategic growth.
As industry pressures rise, we’ll look beyond the obvious and seek untapped opportunities to drive long-term success.
It’s not just about hitting sales targets—it’s about building strong, lasting customer relationships while uncovering new ways to grow gross profit.
We’re focused on growing our business in ways that stand the test of time and create lasting value.
Drive Fiscal Discipline
The key business outcomes
It’s about making every dollar count.
We’ve got to be smart with our resources—no waste, no excess, just laser-focus on what drives results.
This isn’t about cutting corners—it’s about optimizing our efforts to deliver the outcomes that matter, and ensuring we’re ready to thrive through every challenge.
By staying disciplined and intentional with every move, we’ll create the foundation needed for long-term success.
Build for Scale
Our launching pad for growth
We’re building for the future.
To scale successfully, we need the right infrastructure, systems, and people in place.
We’re laying the foundation now to seize new opportunities faster and smarter, ensuring our business can not only meet today’s demands but thrive tomorrow.
We’ll build for scale, ensuring we have what it takes to reach new heights and sustain long-term growth.
Our Roadmap
Project Elevate is the framework for both current initiatives and those still to come.
We started at Base Camp—reinforcing fiscal discipline, strengthening our foundation, and ensuring we’re ready for the climb.
From here, we rise—scaling new opportunities, optimizing performance, and pushing toward The Summit—our vision for sustained growth and industry leadership.
The momentum we build throughout Project Elevate will propel AutoCanada far beyond the summit. Like a top-performing dealership that’s always improving, the discipline, processes, and changes we implement today will fuel our success in the future.
Every project our teams take on will align with one or more of the Elevate Pillars—helping us grow the gross in new and meaningful ways, drive fiscal discipline, and build for scale. Together, we’re not just setting goals—we’re building a stronger, more innovative AutoCanada, committed to operational excellence and setting an unwavering standard of best in class.