Aligning to
Our Values
I want us to have values that we can believe in that are powerful motivators for good.
At AutoCanada, Our Values aren’t just words on a wall—they’re the foundation for every decision, every move, and every goal. A key outcome of Project Elevate will be the alignment of AutoCanada, its divisions, stores, and corporate teams to these values, ensuring we grow together, with purpose and direction.
Like climbing a mountain, there will be challenges along the way. But every step we take in Project Elevate brings us closer to our goal of building something truly great. We’re not just chasing growth for the sake of growth—we’re making sure our growth aligns with the things that matter most to us: People, Operational Excellence, Customer Loyalty, Integrity, Innovation, and One Team.
Project Elevate is the strategic roadmap, but it is not separate from Our Values—it’s how we bring them to life. Every aspect of the plan reflects our commitment to building a company that is stronger, more efficient, and connected by a shared vision. With every step, we’re living Our Values.
See Project Elevate Through Our Values
01
People
We are dedicated to the retention growth and recognition of our Team Members, ensuring they have the tools and support they need to thrive.
02
Operational Excellence
Elevate sharpens our focus on setting an unwavering standard of best in class, ensuring that our efficiency, execution, and performance exceed expectations.
03
Customer
We don’t just focus on one-time sales—we build lasting customer relationships that keep them coming back, loyal to our people and brand.
04
Integrity
We do what’s right, even when it’s hard, ensuring that our decisions are made with honesty and courage.
05
Innovation
Elevate challenges us to embrace change and push the boundaries of what’s possible as we seek smarter ways to grow.
06
One Team
We move forward together as one, united in our mission to achieve success and build a better future for AutoCanada and its Team Members.
While the road ahead might not always be smooth, Project Elevate is our path to success. It’s our mountain to climb, and the view from the top will be amazing—success, growth, and a company we can all take pride in.